Maybe if they’d said it a fourth time. Three times – “Beetlejuice! Beetlejuice! Beetlejuice!” – summons to life the stripe-coated, fright-wigged demon that made a superstar of Michael Keaton way back when. Could a fourth have magically conjured that extra something needed to transform Broadway’s Beetlejuice into…

Lots of Broadway shows have digital lotteries for specially priced tickets – Oklahoma! just announced one for $40 seats – but Beetlejuice is combining its lottery with some attempted buzz-building: Every Tuesday during the preview run, a live game show hosted by cast members will take place outside the Winter Garden…

Still more of last fall’s pre-Broadway Beetlejuice cast will be making the move to Broadway when the new musical begins previews next month: Jill Abramovitz, Kelvin Moon Loh, Danny Rutigliano and Dana Steingold were confirmed in principal roles in a full-cast announcement today. The production also released a new cast…

Alex Brightman, Sophia Anne Caruso and four other principal stars of the pre-Broadway run of Beetlejuice will repeat their roles when the new musical begins previews March 28 at Broadway’s Winter Garden Theatre, Deadline confirms. Reprising their roles from last fall’s Washington, D.C. engagement are Brightman…

The pre-Broadway Beetlejuice has found its ghost and the teenager who summons him: Alex Brightman (School of Rock) will play the title character, and Sophia Anne Caruso, who knocked ’em dead with her rendition of “Life on Mars?” in the David Bowie Off-Broadway musical Lazarus, has been cast as Lydia. The actors join…

NBC has put in development an untitled family comedy from School of Rock: The Musical star Alex Brightman, Hamilton producer Jeffrey Seller and Universal TV. Written by Brightman, the comedy is set in New York City and centers on a struggling twentysomething who moves back home with his parents and a rotating roster…

Alex Brightman, who’s set to star on Broadway in School Of Rock: The Musical in the winter, has signed with UTA. He will play Dewey Finn, the role Jack Black originated in the 2003 feature. With a book by Julian Fellows, music by Andrew Lloyd Webber and lyrics by Glenn Slater, the show opens December 6 at the Winter…