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Latest in Advertising

Warner Bros Discovery Starts 30% Trim Of Ad-Sales Ranks As Pursuit Of $3B In Post-Merger Cost Savings Continues

Netflix Calls Report Of November Ad Tier Debut And Hefty Rate Demands “Speculation”

Netflix Reportedly Targeting Ad-Supported Tier At $7 To $9, With Rollout Later This Year

Streaming Subscribers Resist Idea Of Trading Down From Ad-Free To Ad-Supported Tiers Despite Cost Savings – Study

ClixTV, A Mobile-Focused Guide To What’s Streaming, Hits 6M Monthly Users Nearly A Year After Its Launch

Netflix To Launch Advertising Tier In “Early Part” Of 2023

Disney Sets Company Record With $9B In Upfront Ad Commitments, Nearly Half Of Them On Streaming And Digital

YouTube Kicks Off Upfront Week With Research Asserting Its Bond With Viewers Is Tighter Than That Of TV, Streaming Or Social Media

Netflix May Launch Ad-Supported Tier By End Of Year, Sooner Than Previous Plan

AMC Networks Launches New Branded Digital Originals, 6 New Streaming Channels And Ad Tools In First Live Upfront Since 2019

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