Latest in Advertising Upfront Market

Everyone will still turn out next week to catch the major broadcast and cable networks’ upfront presentations. Advertisers and analysts alike enjoy taking a first look at the new prime time shows, gawking at the stars, and downing the after-party drinks and shrimp. But many realize that all the sound and fury signify…

Microsoft execs made a lot of promises, but had little to show, in their Newfront presentation to attract advertising for their Xbox Originals shows. “I know from experience that building something substantial won’t be easy and will take time,” Xbox Entertainment Studios President Nancy Tellem told th NYC gathering…

With sales cooling in television’s scatter advertising market, negotiations underway now for the huge upfront market  will generate less than networks would like Nomura Equity Research’s Michael Nathanson predicts this morning in his thorough quarterly  review of ad trends.  He forecasts that overall U.S. sales will…

AOL, Hulu, Yahoo, and Google’s YouTube are among the companies that provided so-called “newfront” presentations to advertisers this year — sales pitches urging them to divert to Web video platforms some of the billions that they plan to spend on conventional TV. Some major advertisers including GM and Samsung Mobile…

It’s in almost everybody’s interest to try and gin up excitement for next week’s major TV network upfront presentations: The celebrities are lined up, and the shrimp and booze ordered, in an effort to entice ad buyers to conditionally bet billions of dollars on shows that haven’t been written yet, and ratings points…

Actually the debt ratings service projects an “advertising windfall” for virtually all traditional media in a report this morning that says auto makers will sell 14M vehicles this year, up 9.3% vs 2011. That should especially delight TV execs, according to the Moody’s Investors Service report: Last year auto companies…

Fox executives told advertisers today during its upfront presentation that it will embrace digital platforms by offering opportunities to buy spots that will run on a TV show anywhere it airs — including digital sites such as Hulu. Fox Broadcasting President of Sales Toby Byrne promised to deliver “a unified audience…

Just about everyone says that the 2011 upfront ad sales season that kicks off this week will be a record-setter. Barclays Capital analyst Anthony DiClemente expects advertisers to commit about $9.2 billion for prime time spots at ABC, CBS, Fox, and NBC in the season that begins this fall. That's up 7.5% vs. last year…

The money is flowing again into Big Media. Just about every media CEO who recently spoke to Wall Street analysts about this year's 1st Quarter earnings said that ad sales are up and consumers are spending. "Viacom has never been stronger financially," CEO Philippe Dauman crowed. At Disney, where net profits fell…

Cable channels are already making upfront presentations to advertisers, and those sales efforts will accelerate on Thursday when Discovery Communications introduces its fall shows. According to new forecasts out this week which do not take into account the deepening NFL labor strife, cable channel sales could hit $9…