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Latest in Advertising Sales
BNC, After Launch Last Year As The Black News Channel, Sets Ad Deal With CBS Media Ventures
BNC, which launched in 2020 as the Black News Channel, has set a deal with CBS Media Ventures to bolster its advertising reach and resources.
CBS Media Ventures is the ViacomCBS division formerly known as CBS Television Distribution. It produces or distributes first-run series like Judge Judy and Dr. Phil, handles…
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By Dade Hayes
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1 Comments Comment on BNC, After Launch Last Year As The Black News Channel, Sets Ad Deal With CBS Media Ventures
Hulu Vet Jim Keller Joins Discovery In Top Digital Sales Role Ahead Of Streaming Launch
Hulu sales executive Jim Keller is moving to Discovery to head the company’s digital sales efforts ahead of the January launch of streaming service Discovery+.
As EVP of Digital Ad Sales & Advanced Advertising, Keller will be based in New York and report to Chief U.S. Ad Sales Officer Jon Steinlauf.
Keller will…
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By Dade Hayes
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A+E Networks Upbeat On Upfront Given Less Exposure To Sports, Scripted
Peter Olsen, president of Ad Sales at A+E Networks, is optimistic about the company’s prospects and progress in the advertising market given its programming mix and a continued belief in the potency of television.
“We’re seeing that a lot of our partners still are very much believers in the power of television as a…
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By Dade Hayes
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ViacomCBS Sets Ad Sales Roster Under Jo Ann Ross, Clarifies New Titles And Some Exits
About a month and a half after the close of the Viacom-CBS merger, the combined company has finalized the roster of advertising sales executives reporting up to Jo Ann Ross.
Last October, Ross was confirmed as the head of sales for the combined company, following a 27-year stretch at CBS, the latter half of which…
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By Dade Hayes
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AMC Networks Ad Sales Chief Scott Collins Sets Exit After 11-Year Run
Scott Collins, who joined AMC Networks in 2008 and has been president of ad sales since 2017, will step down at the end of the month.
The company’s official announcement of the move said Collins is leaving to “pursue other opportunities.” It did not mention plans for his replacement.
During Collins’ tenure, ad sales…
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By Dade Hayes
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Turner Sales Veteran Donna Speciale And Two Top Ad Execs Exit Amid WarnerMedia Restructuring – Update
As the top-to-bottom reset continues at WarnerMedia in the AT&T era, Donna Speciale and two high-ranking colleagues are the latest senior-level executives to exit the company.
Along with Speciale, Dan Riess and Frank Sgrizzi are also departing, according to a memo sent late Wednesday by WarnerMedia’s Chief Revenue…
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By Dade Hayes
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A+E Networks Ups Six Ad Sales Executives
A+E Networks has promoted six executives in its ad sales unit, according to Peter Olsen, EVP of Ad Sales at the cable programmer.
"A+E Networks is one of the nimblest portfolios in all of cable with an unrivaled sales team," Olsen said in the official announcement. "We are proud to announce the promotion of six proven…
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By Dade Hayes
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Disney Sets Strategy And Executive Structure For New Ad Sales Effort
Disney’s reconstituted advertising sales unit has set details, priorities and the top executive team for its approach to capturing brand dollars in a fast-moving media environment.
Rita Ferro, who recently added ESPN to her portfolio as president of Disney Advertising Sales, said her group would be divided into three…
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By Dade Hayes
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Upfront Ad Sales Begin With Encouraging Signs For Broadcasters
The upfront market is moving more slowly than broadcasters anticipated as advertisers resist efforts to panic them into paying high prices. But NBC and CBS have made some deals with low-double digit percentage increases in unit rates vs last year, industry sources say.
There’s no word yet on other key details that…
Justice Department Probes Comcast’s Clout In Local Pay TV Ad Sales
Is Comcast using its muscle as the No. 1 cable provider to restrict competition and set local pay TV ad prices? The Justice Department’s antitrust unit is looking into this, and has asked the company for information, the Wall Street Journal first reported and Comcast has confirmed.
The cable company says it will…
Discovery CEO Questions Ad Prospects, And Comcast-Time Warner Cable Deal
Discovery shares dropped about 7.8% this morning after it lowered its financial guidance for the year – and said that it can’t predict whether the ad market will strengthen, a growing concern on Wall Street for the company and the industry generally. “There's no question that last month that things have slowed,” CEO Da…
Ad Spending Will Accelerate In 2014 As Buyers Flock To Mobile: Report
It’s time for ad companies to release their year-end forecasts, and ZenithOptimedia is out today with a bullish one — largely tied to big increases it expects for ads on smartphones and tablets. It projects global spending in 2014 to hit $532B — a 5.3% increase vs this year which is +3.6% from 2012. (The new…
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