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‘The Walking Dead’ Meets ‘First We Feast’ In Food-Zombie Kickoff Of AMC Networks-Complex Networks Teaming
A new content partnership between AMC Networks and Complex Networks, billed as an effort to “leverage the strength of food and fandom” will start off with a focus on The Walking Dead.
The mash-up of the zombie show and Complex online food magazine First We Feast will yield an original series called Run The Dish. Each…
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By Dade Hayes
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0 Comments Comment on ‘The Walking Dead’ Meets ‘First We Feast’ In Food-Zombie Kickoff Of AMC Networks-Complex Networks Teaming
CBS Media Ventures, NuTime Media Partner On Effort To Connect Advertisers With African American Customers
CBS Media Ventures, as the TV syndication unit was rebranded in January, has teamed with NuTime Media in a new effort to connect advertisers with African American consumers.
The exclusive partnership will center on a range of CBS shows. The roster includes first-run series like Judge Judy, magazines Entertainment Tonig…
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By Dade Hayes
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Snap Adds Comscore’s Measurement For Snapchat Discover Channels
Snap has struck a new partnership with firm Comscore that allows the firm to measure each publisher’s total audience on Snapchat Discover, a section of the platform where users view magazine-like content from media companies.
The partnership will help advertisers gain a better understanding of each publisher’s reach…
Samantha Bee ‘Full Frontal’ Apology Sees Many Advertisers Hit Pause
Last night’s episode of Full Frontal with Samantha Bee, which led off with Bee’s mix of apology and defiance, saw a dropoff in national advertisers as some brands hit the pause button while the drama over Bee’s c-word usage played out.
Among the national advertisers who stayed in the mix last night were…
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By Dade Hayes
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‘Roseanne’ Ratings Not Whole Story As Ad Buys, Social Media Trend Up
As Hollywood and America continue processing the massive audience generated by ABC’s revival of Roseanne, some numbers are coming into focus that also have Madison Avenue’s attention.
Tuesday’s premieres of the first two episodes of the revival drew 17.7 million and 18.6 viewers, respectively. For advertisers, the…
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By Dade Hayes
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Advertisers Stick With Super Bowl Despite Rising Prices And Wary Viewers
With two weeks of hype about to give way to actual football action, Madison Avenue already knows the score. Regardless of whether the New England Patriots or Philadelphia Eagles prevail on the field Sunday, advertisers have set another spending record in Super Bowl LII, showing that they remain committed to TV’s…
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By Dade Hayes
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Upfronts: ABC Execs Jump On Digital Bandwagon
From the presentations ABC, NBC and Fox executives have made to advertisers so far this week, you’d think they were more concerned about competition from digital media than they are about each other. ABC continued the pro-TV theme at its upfront presentation Tuesday, telling ad buyers that its shows — and their ads…
UPDATE: No Ruling On NFL Lockout At Hearing; Judge Offers Federal Mediator
2ND UPDATE, 3:35 PM: A federal court said it could take weeks before it decides whether to grant an injunction sought by NFL players to stop a league-imposed lockout. That’s because the judge wants both sides to agree to federal mediation to help resolve an impasse in finalizing a new collective bargaining agreement…
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