Snap has struck a new partnership with firm Comscore that allows the firm to measure each publisher’s total audience on Snapchat Discover, a section of the platform where users view magazine-like content from media companies. The partnership will help advertisers gain a better understanding of each publisher’s reach…

Last night’s episode of Full Frontal with Samantha Bee, which led off with Bee’s mix of apology and defiance, saw a dropoff in national advertisers as some brands hit the pause button while the drama over Bee’s c-word usage played out. Among the national advertisers who stayed in the mix last night were…

As Hollywood and America continue processing the massive audience generated by ABC’s revival of Roseanne, some numbers are coming into focus that also have Madison Avenue’s attention. Tuesday’s premieres of the first two episodes of the revival drew 17.7 million and 18.6 viewers, respectively. For advertisers, the…

With two weeks of hype about to give way to actual football action, Madison Avenue already knows the score. Regardless of whether the New England Patriots or Philadelphia Eagles prevail on the field Sunday, advertisers have set another spending record in Super Bowl LII, showing that they remain committed to TV’s…

From the presentations ABC, NBC and Fox executives have made to advertisers so far this week, you’d think they were more concerned about competition from digital media than they are about each other. ABC continued the pro-TV theme at its upfront presentation Tuesday, telling ad buyers that its shows — and their ads…

2ND UPDATE, 3:35 PM: A federal court said it could take weeks before it decides whether to grant an injunction sought by NFL players to stop a league-imposed lockout. That’s because the judge wants both sides to agree to federal mediation to help resolve an impasse in finalizing a new collective bargaining agreement…