E! Entertainment TV has signed multiyear first-look deal with Virgin Produced, the recently launched production arm of Richard Branson’s Virgin Group. The pact is for reality programming. Virgin Produced’s unscripted development will be overseen by CEO Jason Felts and Chief Creative Officer Justin Berfield who were previously active in TV through their company J2TV. The deal with E! marks Virgin Produced’s first move in television and follows the recent launch of the company’s multiyear joint venture with Relativity Media, through which it plans to produce 2-3 films a year.