BLAST-OFF! 'Star Trek' Opens To $26.8M Friday, $27.4M Saturday, $21.2M Sunday = $79.3M Weekend (Incl $4M Thursday): Attracted Audience Well Beyond Trekkies

MONDAY AM: Paramount is reporting that Sunday’s grosses were down only 23%, or $21.2M, so that Star Trek ended the weekend with $79.3M.

SUNDAY AM: Official Paramount figures for Star Trek‘s North American grosses: Thursday Pre-Midnight $4M, Friday $26.8M, Saturday $27.4M, Sunday estimate $18.3M. (…The studio took $3M of Paramount’s $7M previously attributed to Thursday’s 7 PM-Midnight screenings and moved it to Friday’s take because the grosses were for 12:01 AM shows.)

Friday-Sunday $72.5M. Total Opening $76.5M. Star Trek passed Fast & Furious as the 2nd biggest opening of 2009 behind only X-Men Origins: Wolverine. Cinemascore was an A. Exit polls show that the audience was 60%/40% male-female, with 65%/35% over/under age 25.

Weekend Top 10
1. Star Trek (Paramount) OPENER [3,849 Theaters] Wkd $72.5M, Cume $76.5M
2. Wolverine (20th Century Fox) Week 2 [4,102] Wkd $27M (-68%), Cume $129.6M
3. Ghosts Girlfriends Past (WB) Week 2 [3,175] Wkd $10.4M (-32%), Cume $30.2M
4. Obsessed (Universal) Week 3 [2,602] Wkd $6.6M, Cume $56.2M
5. 17 Again (NL/Warner Bros) Week 4 [1,903] Wkd $4.4M, Cume $54.1M
6. Next Day Air (Summit) OPENER [1,138] Wkd $4M
7. The Soloist (DW/Paramount) Week 3 [2,090] Wkd $3.6M, Cume $23.5M
8. Monsters v Aliens (DWA/Paramount) Week 7 [2,185] Wkd $3.3M, Cume $186.8M
9. Earth (Disney) Week 3 [1,794] Wkd $2.4M, Cume $26M
10. Hannah Montana (Disney) Week 5 [2,301] Wkd $2.4M, Cume $74M

SATURDAY 10:30 PM: Sources tell me that Paramount’s Star Trek did $26M Saturday. That’s 9% more than the J.J. Abrams reboot made on Friday, which is a surprise and demonstrates that the pic is widening well beyond its rabid fanbase of Trekkies. I hear the studio is now confident the 3 1/2-weekend total on 3,849 theaters will reach $75M (which includes Thursday night’s $7M screenings and Sunday estimate of $18M). The 3-day weekend totals $68M.

Insiders tell me Fox’s X-Men Origins: Wolverine added $11.6M Saturday, which was +40% from its $8.2M Friday, for a $28M second weekend. The movie will have made nearly $130 domestic in its first 10 days of release.

FRIDAY PM/SATURDAY AM: The North American opening for Paramount’s No. 1 Star Trek grosses Friday was $24 million from 3,849 theaters. So, adding in the $7M from Thursday 7 PM-Midnight screenings, the reimagined space odyssey has made $31 million so far. My studio insiders say the total weekend number now could easily reach $72M. “But it still has a shot at $75M if it gets any bump on Saturday,” an exec explains. To put that in perspective, a domestic weekend total under $50M would have meant the pic didn’t attract a new and younger audience and relied instead on the franchise’s older but loyal fanbase of Trekkies. It was risky for Paramount to market the movie as “not your father’s Star Trek”. But the critical reviews for JJ Abrams’ reboot are 96% positive.  (more…)

This article was printed from