Two DreamWorks One-Sheets Too Similar?

EXCLUSIVE: Are these one-sheets for two DreamWorks Studios movies too similar? I’m told that Cowboys And Aliens director Jon Favreau thinks so. And this morning Universal and DreamWorks even had a talk about it. So look above at the teaser one-sheets for Cowboys & Aliens about aliens on earth for Universal/DreamWorks for release July 2011, and I Am Number Four about aliens on earth for Disney/DreamWorks for release February 2011. An insider emails me: “Cowboys & Aliens finished their one-sheet designed by Universal and approved by everyone, including DreamWorks. A month later, DreamWorks posts their new poster for I Am Number Four. Jon Favreau went nuts at DreamWorks.” Interestingly, an exec at DreamWorks just told me there will be a 2nd “look” debuted soon (see one-sheet to the right) “that will make up the bulk of the campaign. And we don’t think audiences will have any difficulty distinguishing between the two.”

This article was printed from https://deadline.com/2010/12/these-dreamworks-one-sheets-too-similar-88853/