Sony Seeks New President To Solve Howard Stringer Successor Issue

It was a surprise when Sony named a non-Japanese and a non-engineer, Howard Stringer, as Chairman/CEO in 2005. Then Stringer took on the president’s job in 2009 after ousting Ryoji Chubachi. Now Bloomberg is reporting on private talk that the global corporation “plans to look for a new president who could eventually succeed Stringer, people familiar with the matter said… Installing a president would give Stringer, who turns 69 in February, a deputy to lighten his work and travel load and offer the designee a chance to prove their mettle as Sony sets its long-term plans. Kazuo Hirai [49, who spearheads Sony’s games business] and Hiroshi Yoshioka [who’s in charge of TVs, cameras, and chips], two of the company’s so-called Four Musketeers, may be considered, one of the people said.” Stringer said last year he wanted to remain on the job until Sony completes its business plan ending in March 2013.

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