Viacom Expands Program Offerings To Hulu


Today’s announcement doesn’t say how much Viacom will get as it expands the amount of programming it offers on Hulu. But the deal likely will contribute to the debate over whether the entertainment company’s streaming arrangements weaken its appeal to cable and satellite companies.

The update to the alliance which began in 2011 will add lots of Nickelodeon titles on Hulu. “That means that, soon, viewers will be able to stream episodes of classic series such as Invader Zim, The Ren & Stimpy Show, Drake & Josh, Hey Arnold!, and many more,” Hulu Head of Content Craig Erwich says in a blog post about the deal. Nickelodeon also will provide Spanish-language versions of series including SpongeBob SquarePants and Teenage Mutant Ninja Turtles.

The terms also add library episodes of shows from Comedy Central, MTV, VH1, BET, Logo, Spike, and TVLand. That will include full seasons of Key & Peele, Drunk History, Ridiculousness, Tosh.0, Kroll Show, Inside Amy Schumer, Catfish, Ink Master, 16 & Pregnant, Teen Mom 2, Snooki & JWoww, The Hills, The Jersey Shore, Basketball Wives, Love & Hip Hop, and Mob Wives. “We are also adding select scripted series including Comedy Central’s Workaholics, MTV’s Faking It, and TVLand’s Hot In Cleveland,” Erwich says.

He adds that Hulu “will continue to be a go-to destination to stream The Daily Show With Jon Stewart” and The Colbert Report. MTV’s Awkward and Happyland will be available in their current seasons but on a 21-day delay — not, as Hulu initially said, the day after new episodes air. 

Viacom’s new deal follows the announcement that it will support Sony’s planned streaming service. Several small cable companies cited the easy availability of the company’s shows as one reason why they decided to do without its channels.

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