‘Big Brother’ To Set Up House In China Via Endemol, Youku Tudou Partnership

Fifteen years after it first aired in the Netherlands, Big Brother is getting its first-ever Chinese version. The Endemol property will debut in early 2015 on digital video platform Youku Tudou which reaches 500M active users, the companies said today. The project is a collaboration between Youku Tudou and Endemol China, a new operation the Dutch giant has established in Beijing. The reality format’s local take will run for ten weeks.

Youku annually generates over 200B video views in the massive territory where younger demographics tend to consume entertainment over the internet. Endemol’s CEO of Asian Operations, Arjen van Mierlo said today, “Partnering with the number one digital video platform will allow us to bring Big Brother to a young audience and deliver the most immersive, interactive and unique experience to fans across the nation.”

Endemol has already been active in the Chinese market with such series as celebrity talent format Your Face Sounds Familiar for Hunan TV, and The Brain for Jiangsu, whose second season is now in production.

Over the course of 2014, Endemol says 25 series of Big Brother will have aired in more than 70 countries.

This article was printed from https://deadline.com/2014/10/chinese-big-brother-endemol-youku-tudou-863653/