RATINGS RAT RACE: Football Rules On NBC While AMAs Hit Low On ABC

Sunday Night Football‘s sizzling season continued with another highly-rated game last night. The Giants-Eagles face-off drew a 15.9 overnight rating/24 share, easily winning the night for NBC. That was up 31% from last year’s Week 11 game and the best for a November primetime game in 12 years.

Airing against the game, ABC’s 38th Annual American Music Awards (4.3/11) were down 22% from last year to hit their lowest 18-49 rating ever. The network touted the awards telecast’s gains among young viewers, 12% in teens, and 19% in kids 2-11. That is to be expected given that the night’s big winner was tween heartthrob Justin Bieber.

Fox, whose 8-9 PM comedies were boosted by an NFL game overrun last week, saw double-digit declines with no football lead-in this Sunday. The Simpsons (2.9/7) was down 26%, while The Cleveland Show (2.4/6) dropped 23%. Family Guy (3.3/7) and American Dad (2.3/5) were also affected by the increased competition from the big SNF game and the AMAs, down 3% and 8%, respectively.

CBS, which had a football overrun this Sunday, once again had its lineup shifted, this time by 12 minutes. The 7 PM hour, which featured a 12-minute football overrun leading into 60 Minutes, drew a 4.6/13 in 18-49. The 60 Minutes/Amazing Race combo at 8 PM averaged a 3.1/8, followed by Amazing Race/Undercover Boss (3.3/7) and Undercover Boss/CSI Miami (2.4/6). While the numbers are approximate, it appears that Boss has bounced back from its series low last week (2.7/6), while CSI: Miami is hovering around (and possibly below) its all-time low from last week (2.4/6 in the fast nationals, 2.3 in the finals).

This article was printed from https://deadline.com/2010/11/ratings-rat-race-football-rules-on-nbc-while-amas-hit-low-on-abc-86040/