Although the Broadway box office was off 4% in post-Columbus Day ticket sales, there were several indicators of good news for the holiday season. Coming off a slew of rave reviews, The Curious Incident Of The Dog In The Night-Time — the early season’s prestige London import — continued to build in a week when many shows were off from the previous stand’s spending spree. For the week ending Sunday, the National Theatre production took in $848.2K at the Barrymore. That’s 88% of its gross potential and an improvement of $78.3K from the week before, according to figures released by the trade group Broadway League. And nearly every one of the Barrymore’s 1,018 seats was taken over all eight performances.
The Maggie Gyllenhaal-Ewan McGregor led revival of Tom Stoppard’s The Real Thing at the Roundabout is proving very healthy at $476K, about 75% of gross potential and 95% of seats filled at the American Airlines.
The Last Ship, the new musical from Sting, continues to grow during previews, suggesting that early audiences are liking the autobiographical show at the Neil Simon. It’s still doing just under 50% of its gross potential, but the numbers were up $34.4K to $575K and the show played to 75% of capacity.
Demonstrating that its pre-opening SRO status as the must-see comedy of the season was no fluke, It’s Only A Play grossed $1.37M, which not only was up $201.6K from the week before but smashed the house record at the Schoenfeld set in December 2009, when Hugh Jackman and Daniel Craig were in A Steady Rain. Whether it’s the Nathan Lane/Matthew Broderick fan club or the Terrence McNally laugh-fest, ticket buyers have made the Jack O’Brien-directed revival the hottest ticket in town and — at a per-ticket average of $159.02, second only to The Book Of Mormon‘s $188.70. And that’s a musical, mind you.
Not surprisingly, family-oriented shows took the biggest dollar hits while still filling all or most of their seats: Aladdin was down $176.4K, still well over potential at $1.44M; Matilda was down $151K to $941.6K; The Lion King was off $155K to $1.9M; and Wicked saw a drop of $125.3K to $1.7M.
Total Broadway box office was $26M, down about 4% from last week’s $27M. Attendance was down 1%, to 256K for 31 shows.