LATENIGHT RAT RACE: Conan Slides Again on Thursday; His First Week Tally Still Solid

Conan just wrapped his first week on TBS slightly above projections, with an average of 2.9 million total viewers, 2.2 million adults 18-49 and 1.5 million adults 18-34. His median age was 32, way younger than his latenight counterparts. “We couldn’t be happier with the great response from Conan’s fans,” said TNT and TBS’ EVP Michael Wright. “Conan is a big hit among young viewers, with a median age that is more than two decades younger than the show’s rivals on broadcast.”

Young demos have been Conan’s strength. Following his big Monday debut that attracted 4.2 million viewers — beating all latenight shows, broadcast and cable — he quickly slipped below the total viewer levels of Letterman and Leno the following night. But, despite continuous erosion on each of his 3 airings following the premiere, his demo tallies continue to be very healthy, topping the broadcast and cable competition. The question is whether his ratings have bottomed out or there is more slippage ahead. Last night, Conan drew 2 million viewers, down 26%, 1.4 million among adults 18-49, also down 26%. The show’s 18-34 delivery fell for the first time below the 1 million mark, to 980,000, down 15%. Over the course of his 4-day premiere week, Conan lost 51% of his premiere audience. From Monday through Thursday, he dropped 59% in adults 18-49 and 60% in adults 18-34.

This article was printed from