CBS’ ‘Thursday Night Football’ Falls Hard With Blowout, ‘Biggest Loser’ Down – RATINGS RAT RACE

If you’re CBS or the Tampa Bay Buccaneers, this morning must not be feeling so great – to put it mildly. In the second week of Thursday Night Football on CBS and the NFL Network, the Florida team last night was schooled by the Atlanta Falcons to a 56-14 loss. That hamming is the third largest margin of defeat in Tampa Bay’s team history. In a game in Atlanta that was really over almost after it began, CBS and the NFL Network took a pounding as well. In metered market results the duo got an 8.5/16 rating with 6.8/12 for CBS and 1/7/3 for the NFL Network. That’s a 37% fall from last week’s dual debut of 13.7/23, which was bannered as a big success for all concerned.

Not only must that have hurt, but in preliminary ratings, CBS’ TNF pulled a 3.3/11 last night between 8:30 PM and 11 PM. That’s a 40% drop from September 11’s 5.5/7 fast nationals and a 56% cratering from the 7.5/24 in final CBS and NFL Network linked ratings. Of course, last night’s early ratings will be adjusted later and likely rise and no one can deny the Falcons’ amazing win probably had people turning off once it was clear which way the game was headed. As it is right now, TNF got 9.24 million viewers on CBS last night.

(UPDATE, 3:08 PM: The final score is on the board and it was a very hard night for CBS and the NFL Network with the 42 point trouncing of the Tampa Bay Buccaneers by the Atlanta Falcons. The second week of Thursday Night Football pulled in a 4.5/16 among adults 18-49. While CBS easily won the night among the Big 4, that’s a 40% drop for the linked outlets from the debut of TNF last week. Viewershipwise, last night’s 8:30 PM to 11:35 PM game drew an audience of 11.88 million. That’s a 42% tumble from the 20.8 million viewers who tuned in on September 11 in primetime. Let’s hope for CBS that next week’s game isn’t such an 18-wheeler smashing a pylon.)

Starting the gridiron evening at 8 PM, NFL Thursday Night Kickoff (2.3/9) was also down. With the domestic violence scandals that are surrounding the NFL as the topic of conversation for about half the show, and an appearance by the Bucs’ coach to discuss the matter, the 30-minute show slid 34% from last week’s debut.

Beside TNF, everything else on the Big 4 was in repeatland except NBC which had The Biggest Loser (1.3/5). In the second week of its 16th Season, the 8 PM to 10 PM reality show shed 19% among adults 18-49 from last week’s premiere.

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