Throwing $9 Million Down The Drain

Ohmygawd, I was just told that DreamWorks Animation’s portion was $9 million spent on that Monsters vs Aliens Super Bowl spot what with the cost of the NBC ad, the 3-D glasses, the technology, etc. What a colossal waste of money: it was a mess.

This article was printed from https://deadline.com/2009/02/throwing-9-million-down-the-drain-8287/