ABC Reveals New Logo For ‘The View’, Teases In-The-Round Set

ABC this morning unveiled its new logo for The View and said it’s building a new set for the daytime talker, demonstrating its “commitment to reinventing” the franchise. As part of the reinvention, the show has “taken up residence in the ABC Broadcast Center,” and a new studio will house a “visually stunning, contemporary state-of-the-art set design” that will feature — you know it’s coming — an “on-camera social media station allowing hosts to interact in real time with viewers.”

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All this will mark the first time in the show’s 17-year history it has undergone changes of this significance, ABC said. The new, in-the-round set will be unveiled September 15 — though, of course, what viewers will notice most is the virtually all-new cast, including last season’s sole survivor Whoopi Goldberg, returning Rosie O’Donnell, and those who successfullly ran the compatibility gauntlet.


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