‘Let’s Be Cops’ Opens To $5.2M ($1.2M From Late Nights)
UPDATED, Thursday, 7:50 AM: Let’s Be Cops had an estimated first day showing of around $3.95M yesterday on 2,936 runs to bring its total first-day cume (with $1.2M late nights) to around $5.2M as it heads into its three-day weekend. It will face stiff competition with the holdover Teenage Mutant Ninja Turtles and the newcomer Expendables 3 which opens tonight at 7 PM. The comedy from Fox could end up at at around $25M (or higher) for the three-day. More to come later in my Box Office Preview as more tracking information becomes available. But right now, the Turtles is running ahead of it as it made $5M last night (about 73% of kids are still out of school), followed by Guardians of the Galaxy with around $4.85M. But Expendables 3 with that cast of heavies has yet to bow. It will be an interesting race for the No. 1 crown this weekend.
PREVIOUSLY, Wednesday, 10:38 AM: 20th Century Fox’s buddy comedy Let’s Be Cops opened last night to $1.2M in late nights that began at 10 PM. The Luke Greenfield picture bowed in 2,900 locales and rolls out wide Friday on 3,093 screens. Greenfield co-scripted, produced and directed this one that stars Jake Johnson (who seems a lot like Owen Wilson in this pic) and Damon Wayans, Jr. as two losers who decide to impersonate cops and find that it gets them the respect they’ve always craved before accidentally becoming involved in a real-life crime.
It’s hard to get a comp on this as it bowed at 10 PM. Last year’s We’re The Millers, which opened on a Tuesday at 8 PM, grossed $1.7M and went on to to have an opening of $6.7M for a $6.4M three-day and a $37.9M five-day. The other R-rated comedy it’s being compared to is A Haunted House which opened last year to $18.1M for the three-day. This one has an R-rated scene … it shows a naked man’s testicles from the back in the face of Wayans for what seems like eternity. Gee, thanks, MPAA Ratings and Classifications Board for not flagging that. Ugh, that’s one image I wouldn’t mind not having in my head.
Industry predictions are for this one to take in low-to-mid $20Ms.