Never A Dull Moment In Trade-Land: Gerry Byrne Gets Bigger Nielsen Gig

A MESSAGE FROM GREG FARRARFor the past year, we have made a series of strategic moves to better integrate and align our businesses to serve our customers. This included the creation of an Entertainment Group that combined our leading brands in the film, TV, music, theatre and literary industries into one powerful unit.

Effective today, we will expand that group to include our media brands – Adweek, Brandweek, Mediaweek, Editor & Publisher and The CLIO Awards. This is another important step in our continuing strategy to harness more effectively the collective resources and strengths of these leading brands, as well as the products and services across The Nielsen Company. The new Media & Entertainment Group will be led by Gerry Byrne, who has overseen the Entertainment brands for the past year.

I am also pleased to announce that Sabrina Crow, who has been leading the Marketing, Media and Visual Arts Group, will take on a broader role in the organization. Sabrina will now also be responsible for Nielsen Business Media’s corporate planning and development function, including our strategic planning process and M&A activities, as well as our digital products and online corporate sales efforts. Sabrina will also continue to lead the newly-designated Brand Media Group, consisting of the Travel, Training, Photo, Jewelry, Food, and Real Estate brands.

Greg Farrar
Nielsen Business Media

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