Uncovering Why 'Undercovers' Went Wrong

UPDATES NBC Cancels New Drama ‘Undercovers

An insider gave me this guidance about what went wrong with Undercovers, a show that NBC massively promoted and yet was still rejected by audiences: “Many things. Mostly, what was meant to be a throwback lark of a show felt trivial to people. It felt flimsy and not compelling, partially because it was designed as a stand alone, non serialized show. Perhaps the stories lacked deeper interest and urgency. We tried to embrace a familiarity of form, but the public obviously didn’t want something so familiar. Unfortunately we never got an audience from the get-go; our abysmal recent rating wasn’t even one point lower than our premiere number. We just should have done better. It is a bummer to be sure. NBC did the best they know how. We feel responsible for the failure, though. But damn, it sure would be easier to blame the network!”

This article was printed from https://deadline.com/2010/11/uncovering-why-undercovers-went-wrong-81735/