B Grade For ‘Turtles’: What CinemaScores Mean And Why Exit Polling Matters

This weekend, Paramount’s Teenage Mutant Ninja Turtles is opening strong with a possible $65M+ three-day haul … and a B CinemaScore. Meanwhile, The Hundred-Foot Journey is opening in fourth place — but with an A CinemaScore from its core audience. And last week, CinemaScore began putting its scores out on Twitter and Facebook (via Denver-based Social Media Energy). In other words, after the exit polls, audiences around the country now will be able to see a film’s CinemaScore, telling the world what its core audience thought of the film on Friday night. In a tweet.

Related: Box Office Shell-Shock: $65M For ‘Teenage Mutant Ninja Turtles’

17-Dolby-3D-Kids-Glasses-e1308869895469If you look at the breakdowns — and this was not provided to Deadline by CinemaScore — Turtles garnered an A from moviegoers under 18 and a C+ from the 25- to 35-year-olds who grew up watching the Turtles on Saturday morning cartoons years ago. For those under 25 (which made up 45% of the audience), the film garnered an A-, and moviegoers 25 and older gave it a B-. Before your eyes glaze over from too many numbers, when you take in all facets of the core opening-night audience for Teenage Mutant Ninja Turtles, overall it received a B.

So what does it all mean? (more…)

This article was printed from https://deadline.com/2014/08/b-grade-for-turtles-what-cinemascores-mean-and-why-exit-polling-matters-816538/