Lionsgate says making London its international sales hub is a reflection of the “increasing globalization” of its business. The company has relocated from Santa Monica several key executives including Motion Picture Group EVPs of International Sales Wendy Reeds and Crystal Bourbeau. It’s also making a series of local hires. Not one to miss a chance to tout the UK’s creative industries, which are seeing a boom thanks to tax breaks that are attracting Hollywood in droves, British Chancellor of the Exchequer George Osborne said of the move, “This is testament that Britain is open for business.” Lionsgate chief Jon Feltheimer says it “accelerates our evolution into a truly global organization and brings us closer to our overseas markets.” The company has recently expanded output deals with Studiocanal and Tele Munchen in Germany, Nordisk Film in Scandinavia and Belga Films in Benelux, and set a new arrangement with Italy’s Leone Film Group. Turning a spotlight on London, Lionsgate also last week held a splashy world premiere for Expendables 3 in Leicester Square.