10th UPDATE, Monday 1:20 PM: Disney/Marvel’s intergalatic juggernaut Guardians Of The Galaxy ended up the weekend with $94.3M becoming one of the highest openers of 2014 and busting August records. Get On Up, Universal’s James Brown biopic, whose audience trended older had a curtain call of $13.5M despite its A CinemaScore. However, adult movies usually tend to find their audiences slowly. In their second weekends, the Scarlett Johansson sci-fi actioner Lucy dropped 58% while Hercules lost its muscle to drop 63%. And So it Goes, an adult comedy that stars Michael Douglas and Diane Keaton, held with only a 30% drop but it never really opened well to begin with.
All eyes are on next weekend. Guardians Of The Galaxy will hold onto all of its IMAX screens next weekend as Teenage Mutant Ninja Turtles, Into the Storm (WB), The Hundred-Foot Journey (DIS) and Step Up All In (LGF) go wide. The only challenge to Guardians are the Turtles which have come out of their shells and tracking to a $30M to $40M this weekend for distributor Paramount. More tracking numbers will come in later in the week, but if Guardians falls 50% this coming weekend, it will gross $41.5M, but I think that Guardians — whose exit polls are very strong — will hold onto the No. 1 position in its second frame. It played strongly last night, the final night of the weekend with an estimated $25.6M haul. Kids are still out of school so that is good news for both Rocket Raccoon and the Ninja Turtles. All pics open on Thursday night so it’s going to be another crazy weekend at the box office. Step Up All In already bowed overseas to gross $6.6M this past weekend to bring its international cume to $26M.