The studio just announced the changes one day ahead of its Q2 earnings — and after watching its shares lose 35.4% of their value since the beginning of the year. “As DreamWorks [Animation] grows, we are focusing on creating a strong management structure that has the expertise and capacity to best serve the changing needs of our company,” CEO Jeffrey Katzenberg says. Mark Zoradi was president of Disney’s Motion Picture Group overseeing marketing and distribution until 2010. He also helped to launch Walt Disney Home Entertainment and The Disney Channel and served as General Manager of Buena Vista Television. He says that he’s “enthusiastic about the opportunity to join the talented DreamWorks team at a time of remarkable expansion and growth for the company” and plans to help “build and expand their reach with new businesses and venues.”
In the process, DWA elevated Ann Daly — who had been COO since it went public in 2004 — to president. Lew Coleman, who had been president, now becomes Vice-Chairman, and holds on to his other titles as Chief Financial Officer and Acting Chief Accounting Officer.