Bold debuts from two of the weekend’s openers in a crowded specialty box office included yet another Woody Allen film as well as a last starring turn from the late Philip Seymour Hoffman. Allen’s Magic in the Moonlight was another solid opener in a string of recent successes for the veteran writer-director, with a good per-screen average. That said, the numbers were less stratospheric than some of his recent summer films when comparing on a straight theater average, though this go-around did bow in substantially more locations.
Magic is Allen’s third consecutive summer release (and seventh if you count the “shoulder” seasons). The formula continues to be a lucrative one for Allen and his backers. In its opening weekend, Magic brought in nearly $426K in 17 theaters, for a solid $25K PTA. The film, starring Colin Firth and Emma Stone, bowed with 11 more runs than last year’s box-office and award-winning behemoth Blue Jasmine (the best performer of Allen’s very long career), which debuted to a $102K PTA in 6 theaters. That film also had a $612K opening weekend and went on to cume over $33.4M.