Looming in the wake of Boyhood‘s hot box office roll out earlier this month, some heavy-hitters will enter the Specialty fray this weekend which should shape up to be rather interesting come Sunday box office time. Woody Allen blitzed theaters last July with a smashing roll out of Blue Jasmine and he’s back, courtesy once again of Sony Classics with his latest Magic In The Moonlight. The distributor, however, is taking a somewhat different release track this time around. Lionsgate/Roadside is opening Philip Seymour Hoffman starrer A Most Wanted Man after delaying the title’s bow in the wake of its star’s death. The film will have a sizable theater count as it heads out to the box office Friday. But the weekend’s biggest Specialty opener in terms of location tally is Open Road’s The Fluffy Movie, which will hit several hundred locations nationwide though the bulk of its marketing has been targeted to a particular audience. On the other end of the scale is Oscilloscope’s Tribeca-winner The Kill Team which will bow at a single exclusive showing in NYC, while Magnolia’s Happy Christmas will have its theatrical launch in several locations after launching via ultra-VOD in late June.
Magic In The Moonlight
Director-writer: Woody Allen
Cast: Colin Firth, Emma Stone, Antonia Clarke, Natasha Andrews, Valérie Beaulieu, Jackie Weaver, Peter Wollasch
Distributor: Sony Pictures Classics
SPC has had a winning streak with Woody Allen summer releases and it’s sticking to that formula for the filmmaker’s latest. Last year’s Oscar winner Blue Jasmine launched as a Specialty behemoth July 26 in 6 theaters, with a dazzling $102K average, eventually grossing over $33.4 million domestically. To Rome With Love was a comparatively more “modest” release, with a $72,272 PTA in five theaters in June 2012 ($16.69M cume), while 2011’s Midnight In Paris rocketed a $99,834 launch weekend PTA with six runs — eventually grossing over $56.8 million. “His films really seem to work in summer time,” said SPC co-president Michael Barker whose company has released Allen’s most recent five movies (and others in the past). The only recent exception was 2010’s You Will Meet A Tall Dark Stranger which opened in September of that year ($3.24M gross).” (more…)