3BlackDot – a hybrid entertainment company with gamer and social-media-marketing roots and composed of video production, game development, online influencer and integrated marketing units – has officially come out of stealth mode this morning. Company principals include two former Machinima executives (Angelo Pullen and Luke Stepleton) and two prominent YouTube personalities (SeaNanners, aka Adam Montoya, and TheSyndicateProject, aka Tom Cassell).
As well, Stepleton’s older brother, former Duck Dynasty co-executive producer Hank Stepleton, will join the organization as partner and head of Pickaxe, the company’s video-content production company. The first Pickaxe project will be a live-action short based on Zombie Killer Squad, the mobile title developed by the company’s game unit and released last November to substantial success. The trailer for the short will be shown at San Diego Comic-Con this week, at a lounge 3BlackDot will be running for its online influencers and others.