Can ‘Guardians Of The Galaxy’ Help Rescue The Summer Box Office?

Image (1) box_office_weekend_3202008-12-22-1229966765_20110417092737.jpg for post 123287This weekend’s domestic box office was off a whopping 28 percent, which has people wondering why. Could it be the quality is just not there? “Yeah, what the hell is going on, right?” said one distributor when I asked. “It’s content driven. We’re in a slump at the moment, but next year will be better. This year, I don’t think it’s any indication that problems are anything but the  content.” As in quality, or lack thereof, and I think that most Deadline readers would concur that though this summer has seen some gems (like The Fault in Our Stars, Apes, Heaven is For Real), they’ve wrapped around some real stinkers (A Million Ways to Die in the West, Moms Night Out).

By the way, Paramount’s Transformers:Age of Extinction has made $659.1M internationally and around $228M to date domestically, is on track to become the 19th picture ever to move past the $1B mark and could end up in the Top Ten all-time worldwide grossers. But others have fallen flat. As we’ve noted in the past, it’s a cyclical business. Some of the pictures from 2014 moved to 2015 to avoid having to deal with the World Cup. Next summer looks more promising: the April 3rd release of Fast and Furious 7, followed in May by the highly-anticipated The Avengers: Age of Ultron and then The Fantastic Four, Jurassic World, Ted 2, Minions and Terminator.

But here’s the question: When will the industry see a movie that will go four consecutive weekends in a row at No. 1? (see chart below, courtesy of Rentrak). And could Disney/Marvel’s Guardians of the Galaxy do it?  (more…)

This article was printed from https://deadline.com/2014/07/guardians-of-the-galaxy-summer-box-office-boost-806786/