The CW president Mark Pedowitz likes to set the tone for his TCA executive session with a music theme that plays while he is walking out. Today it was a Buena Vista Social Club tune in honor of the network’s new dramedy Jane The Virgin. Expectations are high for the charming comedic soap in the mold of Ugly Betty, which also put the CW on the list of networks with high marks on diversity this season. A couple of years ago, touting Beauty And The Beast‘s Kristin Kreuk as Asian American was the best Pedowitz could come up with when pressed on the whiteness of the network’s new series. Now, the network has a Latino family show. “I believe shows need to reflect what America looks like,” he said today.
Pedowitz was asked to lay out the distinction between BeautyAnd The Beast, which was renewed, and fellow bubble series Star-Crossed, The Carrie Diaries and The Tomorrow People that wasn’t. “Beauty And The Beast has a very engaged fan base, and it is a very profitable show,” Pedowitz said of the remake, which is a big international seller for sister studio CBS TV Studios. As for those that didn’t make the cut, Pedowitz admitted to having received 90 boxes of pasta from angry fans of cancelled alien romance Star-Crossed. (more…)