Fullscreen, the big YouTube multi-channel network and talent management group, has launched its first live event, partnering with Warped Tour producer Kevin Lyman and his 4Fini company to feature some of its big online stars and other up-and-comers that it hopes to groom into big stars. The Intour 2014 event on Sept. 13 at the Pasadena Convention Center will feature appearances by Connor Franta, Ricky Dillon, Jc Caylen, Sam Tsui, JennXPenn, Alx James, Brent Rivera, Crawford Collins, WeeklyChris, Dylan Dauzat, Charity Vance, and FreshBigMouf. Tsui, Vance and Mouf are all musicians who will perform. The others, as generally happens in these big social-media-driven live events, will perform comedy, create behind-the-scenes social-media content for YouTube and Vine, meet with fans and otherwise entertain the devout audiences of 14- to 21-year-olds who are showing up in droves. Vidcon in Anaheim, produced by author and online star John Green and his co-starring brother Hank, recently drew 18,000 attendees, while earlier this month, RTX in Austin, backed by Rooster Teeth Productions, drew 30,000. Events by companies such as the Ryan Seacrest-backed Digitour frequently draw 15,000 to 20,000 attendees at events in cities such as Toronto and New York.
“It’s a vehicle for our Fullscreen talent to be with fans, experiment and create,” said Fullscreen SVP Larry Shapiro, the former CAA executive who heads the company’s talent-management unit. “It gives the fans an opportunity to say, ‘I was there,’ and it gives creators an opportunity to meet other people in that space.”