“This is the program we know is going to be on the air for many, many years,” CBS CEO Leslie Moonves said of his network’s new Thursday NFL package, to TV critics he noted have slogged through about two weeks of Q&A’s for new TV series, almost all of which will die quick deaths — “even ours.”
“This, however, is a sure thing,” Moonves boasted at his Q&A session at TCA Summer TV Press Tour 2014. “This is the single best product on television anywhere.”
That said, the deal is a one-year pact only, after which the NFL could take all that increased awareness CBS has ginned up for the franchise and slap it back on NFL Network exclusively. “We have not made a determination beyond one year,” NFL Commissioner Roger Goodell said when asked this afternoon if he’d commit to more. “We made the decision knowing it’s a short term, for what we think is a long-term strategy to build Thursday night [for NFL]. We believe the awareness of Thursday football will go up significantly,” he said, stating the obvious.
“We knew going in this was a one-year deal,” Moonves jumped in. “It’s our job to show the NFL what we can do. And we’re confident they’re going to feel like CBS did a tremendous job; we’re confident after this year is over they’ll sit down and hopefully give us a longer deal than that,” he said. (more…)