Global Showbiz Briefs: Alibaba, Lionsgate In China Streaming Deal; Discovery Western Europe Hires BBC Veteran; More

In a further push into China’s entertainment sphere, e-commerce giant Alibaba has pacted with Lionsgate to launch Lionsgate Entertainment World, a subscription streaming service for the mainland. The service will be available exclusively through Alibaba’s set-top boxes and will give users access to high-profile Lionsgate titles including Divergent (which has not had a theatrical release in China), pics from the Twilight and Hunger Games franchises, and TV series The Royals, Nashville and Mad Men. The deal gives Lionsgate bigger exposure in the fast-growing Chinese market where many consumers watch content online — which has traditionally flown lower under the radar of the Middle Kingdom’s famous censors. Alibaba filed for a U.S. IPO earlier this year and recently took a majority stake in ChinaVision Media Group, now Alibaba Pictures Group, as part of its bid to expand. The Wall Street Journal reports that the company has also recently approached Chinese film studios about creating or acquiring content for its online service, and that it is eyeing further investment in local studios. Launch of Lionsgate Entertainment World is expected next month. David U. Lee, founder and president of Leeding Media, helped orchestrate the agreement. (more…)

This article was printed from https://deadline.com/2014/07/global-showbiz-briefs-alibaba-lionsgate-in-china-streaming-deal-discovery-western-europe-hires-bbc-veteran-more-804360/