2ND UPDATE, 1:40 PM: We know the winner of yesterday’s World Cup final was Germany, but it looks like ABC/ESPN and Univision scored too. Both broadcasters had their best World Cup ever this year, with ESPN/ABC up 39% in viewership over the 2010 World Cup and up 96% over the 2006 World Cup. Over the 64 games of this year’s tournament, Univision was up 34% from its total audience from 2010.
Broadcasting live on ABC on Sunday afternoon, the Germany’s 1-0 victory over Argentina in a game that went extra time was watched by 17.324 million viewers with an average rating of 9.1. That marks the most-watched men’s soccer final ever for the Disney-owned properties and the third-most-watched soccer game ever in the U.S., behind only the 18.22 million who watched USA-Portugal on ESPN on June 22 and the 17.95 million who saw Team USA win the Women’s World Cup final in 1999 over China. Sunday’s final was the most-watched World Cup championship game in U.S. Spanish-language TV history with an average total audience of 9.2 million (5.0 million adults 18-49), with the broadcaster out-delivering ABC in the big Miami and LA markets. (more…)