TCA: ‘Kingdom’, A Show That Doesn’t Have To Fit A Certain Demo For DirecTV’s Audience Network

DirecTV

DirecTV kicked off TCA‘s Saturday sessions with a look at its upcoming mixed martial arts drama Kingdom, which is premiering on October 8 at 9 PM ET/PT.  Most of TCA’s sked today is devoted to the programming from non-traditional networks, i.e. DirecTV’s Audience Network, Amazon, Reelz and Hulu. While most of the Kingdom panel’s chatter with creator Byron Balasco and castmembers Frank Grillo, Kiele Sanchez, Matt Lauria, Nick Jonas, Jonathan Tucker and Joanna Going was confined to the show’s staging of its fisticuff scenes, DirecTV SVP of Entertainment Chris Long expounded on how this edgy niche drama fits in Audience Network‘s wheelhouse.

“While our demo is adults 35-54 who are highly educated and from high income households, our programming slate doesn’t have to fit a certain demo.  We’re looking for TV shows that get out of the clutter. We chose Kingdom not so much based on the fact that it was a sport drama, but because we loved the script,” explained Long about the network’s road-not-taken m.o, particularly in the wake of acquiring Friday Night Lights. (more…)

This article was printed from https://deadline.com/2014/07/kingdom-directv-tca-chris-long-803124/