Discovery Will Rebrand Fit & Health Channel As Discovery Life

Can Discovery Communications breathe some Life into Fit & Health? It’s going to try by converting the network into Discovery Life Channel on January 15. Its mission will be to “fuse the most successful current programming from Discovery Fit & Health’s library of healthy, medical and factual programming with new series that explore life’s unexpected challenges and the moments that really matter,” the company says. It will target women ages 25-54 and continue to run programs about mental health, women’s health, babies and pregnancy, fitness, and overall wellness.

The channel will remain under the purview of Henry Schleiff, who seems to have the longest title in media (it’s “Group President of Investigation Discovery, Destination America, American Heroes Channel, and Discovery Life Channel”). Jane Latman will remain General Manager, a position she took on in March. (more…)

This article was printed from https://deadline.com/2014/07/discovery-rebrand-fit-health-life-800818/