TCA: Al Jazeera America Finally Shows Up At The Tour To Talk About Immersive News But Not Ratings

Al Jazeera America finally came to TCA Press Tour, after previously backing out twice, to take questions from the media. The session was long on sales pitch, short on substance – and even shorter on questions. Numbers were scarce — AJAM panelists noted the network is on track to reach 59 million households, has al jazeera america logoaccess to more than 80 bureaus worldwide, etc. – but no mention was made that the network currently is averaging just 15,000 viewers in primetime and about 5,000 in the news demo. AJAM President Kate O’Brian said ratings were going in the right direction — up — though Nielsen records show AJAM averaged about 21,000 viewers in September.

This article was printed from