Crown Media Family Networks today debuted the new look and logo for Hallmark Movie Channel’s imminent re-brand to Hallmark Movies & Mysteries. The brand repositioning, which will launch across digital and linear platforms on October 1, follows by two years the brand redesign for sister network, Hallmark Channel. The name change was announced in the spring.
Hallmark Movie Channel’s new name and logo design emphasize the network’s evolution, Crown Media said, as it plants its flag in the mystery genre. In addition, by dropping the word “channel” from its name, the network says it’s is better positioned for long-term growth in a rapidly changing landscape that includes traditional linear, as well as digital platforms. (more…)