Begin Again continued its strong beginning as it expansed and Snowpiercer did decent business in the second week of a truncated theatrical release as Weinstein-owned companies had solid box-office performances in the Specialty arena amid other titles’ tepid troubles on a rain-soaked holiday weekend. Newcomers, including a doc about Roger Ebert and the 50th-anniversary re-release of the Beatles’ A Hard Day’s Night, had mixed results at best.
Janus Films re-released A Hard Day’s Night, but this time the influential Richard Lester-directed quasi-doc/musical/proto-music video struggled to get the kind of reception that packed the London Pavilion back in 1964. The Beatles feature grossed $20K in its first week back in ’64 at the Pavilion. This week, it made eight times as much but needed 102 theaters to do it, grossing $160K for a $1,569 PTA. Janus said the film sold out shows “coast to coast” and acknowledged that the July 4th weekend is tricky to maneuver. Said Janus’ Peter Becker: “To rack up this kind of gross with a classic film on a busy holiday weekend is astounding, especially since two-thirds of these screens were special-event bookings with only one or two shows. After the strongest repertory opening of the year at New York’s Film Forum and the incredible word of mouth from all across the country, this is just the beginning. We expect to see excited crowds of all ages lining up for A Hard Day’s Night all summer long.” Janus will add 30 theaters in the next week with further expansions planned throughout the summer.