BOX OFFICE: July 4th Holiday Down 42% As ‘Transformers’ Led And ‘Tammy’ Bowed

16th UPDATE, Monday, 2:40 PM: Here are the final gross updates for the Top 20 films of the July Fourth weekend. I’ve included both 3-day and 5-day totals for the Top Ten. The jump went to favorite son 22 Jump Street as this morning it looked like it was under Screen Gems’ Deliver Us From Evil. See below for the Monday updates. So while 22 Jump Street won the three-day weekend, it racked up a lesser per screen average than Evil which won the five-day derby. That’s a way to mix it up as they were neck in neck throughout the weekend. Overall, the Fourth of July holiday weekend was 42% lower than last year when Despicable Me 2 bowed to a whopping $83.5M. Last year, the 4th fell on a Thursday.

Interesting to see how the weather affected the box office holiday this weekend. On the Fourth, which was a Friday, Los Angeles was down only 1% night to night (which is fairly normal for the Fourth with good weather in L.A.). However, the East Coast where it was raining saw a huge jump in movie attendance — 76% up from Thursday to Friday in New York and 170% rise on Friday in Boston. When it rains in the summer, people go to the movies, esp. on a rainy holiday.

Transformers: Age of Extinction, in its second weekend dropped 63%. It also dropped 75% Friday to Friday (which included $8.75M of late night grosses) so the studio likely made their adjustments during the week or weekend. Despite what others reported, everyone knows that this industry has yet to see a picture open to $100M. Next weekend, we have Dawn of the Planet of the Apes coming from Fox, but that is not expected to do it either even though it is a high-quality film well-targeted for its demo. Expect a high CinemaScore and great word of mouth. Right now, it’s expected to surpass the opening weekend of Rise of the Planet of the Apes which bowed to $54.8M in April 2011. Dawn opens at 10 PM on July 10.

A shout out to a very high-quality film coming out this coming weekend: Richard Linklater’s Boyhood from IFC Films. It is, simply put, one of the best films I’ve seen so far this year.

Meanwhile, it will be interesting to see how far Tammy falls next weekend as word of mouth is going to hurt it. Here’s the finals from the studios: (more…)

This article was printed from https://deadline.com/2014/07/box-office-preview-tammy-earth-to-echo-deliver-us-from-evil-bow-amid-transformers-798400/