Last-Minute Deal Maintains Fox Stations’ Relationship With Nielsen

Lots of broadcasters grumble about Nielsen‘s ratings methodology — which frequently relies on antiquated paper diaries — as well as the price increases it wants and its willingness to include homes that have broadband but not cable or satellite service. But Fox would have been the biggest challenger in recent memory to Nielsen’s status as the gold standard for ad deals if its TV station group had not agreed today to stick with the data provider. On the last day of their contract, the companies “have come to a mutually beneficial resolution to continue their longstanding relationship,” they said in a statement attributed to Fox Television Stations CEO Jack Abernethy and Nielsen’s Lynda Clarizio, President, U.S. Media. “Both companies are committed to more meaningful and accurate measurement in local markets. We look forward to a strong and productive relationship going forward.” The companies offered no information about terms.

Related: Fox TV Stations Adopt Rentrak Local TV Ratings


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