Box Office: ‘Transformers’ Controversy Erupts As Paramount Stakes Claim To $100M Three-Day Gross, No One’s Buying It

FINAL UPDATE, MONDAY 1:20 PM: Sorry, Paramount, but our Box Office chart will reflect what we believe is the more accurate three-day gross of Transformers: Age Of Extinction. We are also posting Par’s numbers so we can show the industry how they claimed to have gotten there. See below. Also, it is worth noting that with the accurate grosses, it puts Transformers 4‘s worldwide total at $299.6M. With Paramount’s inflated domestic grosses, it puts their worldwide gross at an inflated $302.1M. But what better headlines to please the bosses and shareholders with: A $100M domestic and over $300M worldwide. The only problem? It’s a public company and there are strict guidelines about this type of thing.

Paramount Pictures Logo10th UPDATE, MONDAY 9:43 AM:  The first big controversy of box office in the sixth months since I’ve been reporting erupted this AM as Paramount Pictures put the final three-day domestic cume of Transformers: Age Of Extinction at $100.038M as its opening weekend for the fourth installment. “They’re lying,” said one distribution head at a major studio. Said another, “I don’t get get it.  Is it just arrogance? What is the point of inflating your box office numbers? So they can claim the first $100M movie opening of the year? Oh please, who cares? It’s a great opening anyway.”

That being said, the Box Office Chart below reflects both the industry three-day gross for Transformers as well as Paramount’s purported final gross, which, by everyone’s account in the industry is inaccurate and inflated.

One insider at Paramount with knowledge of the financials told Deadline that there have been concerns that there could be more layoffs if Transformers 4 didn’t hit the $100M mark. So maybe that’s what’s going on. Even so, everyone in town — and I mean everyone — has it much less than $100M. Hey, as one my colleagues just said, the movie itself is inflated to 2 hours and 45 minutes, so why not the box office grosses, too? (more…)

This article was printed from https://deadline.com/2014/06/transformers-late-night-estimate-8-75m-on-path-to-mid-90m-opening-797118/