Disney-Maker Tie-Up Started As Partnership, Became A Very Big Deal

Ynon Kreiz Maker Studios

That’s according to CEO Ynon Kreiz of Maker Studios, the online multi-channel network that Disney bought earlier this spring for $500 million (plus the chance to earn out $450 million more). “We did not want to sell the company to Disney initially,” said Kreiz during a “fireside chat” at today’s Vidcon conference and fan festival in Anaheim, Calif. “The conversation started out as a partnership. As the conversation evolved, it became very clear that there was a very strong fit between the companies. It became very clear that we belong to each other.”

Kreiz cautioned that it’s still early given that the deal only closed in March, but the plan is to connect the  YouTube creators in Maker’s network (there are tens of thousands of them) with the big entertainment brands that Disney controls, including Star WarsMarvel, Pixar, ESPN, ABC, Jimmy Kimmel and more. “What we did is bring Disney into the YouTube ecosystem, right through the front door,” Kreiz said. “The idea is to allow our creators to embrace the Disney franchises. This will provide access to our creators, our talent to be part of that ecosystem in working with Disney content.” (more…)

This article was printed from https://deadline.com/2014/06/disney-maker-tie-up-started-as-partnership-became-a-very-big-deal-796837/