Deborah Schoeneman and Offspring Entertainment have sold a pitch to E! through Warner Horizon Television, about a young woman who has created a wildly successful (and controversial) app to rate/review men. Offline, the woman is struggling to find love. The idea for the one-hour drama was inspired by Schoeneman’s New York Times article, “What’s He Really Like? Check the Lulu App,” which tells the story about the social networking app, which has over 1 billion profile views of men — and its founders, Alexandra Chong and Alison Schwartz. Schoeneman would executive produce — with Adam Shankman and Jennifer Gibgot via their Offspring Entertainment. Chong is a consulting producer on the project.