'Inception,' Growth Bolster IMAX Earnings

The company’s solid third quarter was driven mainly by aggressive¬†expansion as the large-screen format chain signed up 100 new theaters. Revenue jumped to $51.1 million from $43.5 million in the same quarter last year, and earnings rose to $6.7 million from $1.1 million. With no Avatar, Inception was the big draw; the film grossed $50 million, making it the fourth highest grossing title in the company‚Äôs history. The 4th quarter should be strong as releases include Warner Bros’ Harry Potter and the Deathly Hallows, Disney’s Tron: Legacy and Megamind from DreamWorks Animation. In its report, the company stressed three future initiatives: brand marketing, differentiation through technology and reinvestment.

This article was printed from https://deadline.com/2010/10/inception-growth-bolster-imax-earnings-79649/