NBC Upfront is wrapping with about $2.52 billion in primetime and late-night advertising commitments. That’s about a 15% increase compared to last year’s 2.25 billion. Across all its properties — broadcast, cable and digital — NBCUniversal brought about $6 billion this upfront – up from $5.4 billion last year. At NBCU, broadcast moves as one with cable and digital upfront sales; other networks handle the annual exercise differently. NBCU is “done – its whole portfolio,” explained one exec with knowledge of the situation.
The NBC broadcast network won the recently wrapped TV season in the demo for the first time in a decade with a 13% ratings spike — the biggest year-to-year gain for any Big 4 network in nine years. Even without its 18 nights of Sochi Olympics coverage, NBC boasted the season’s biggest demo audience, topping Super Bowl-boosted Fox. NBC’s gains blanketed the entire week, including double-digit year-to-year demo gains on Monday, Tuesday, Wednesday, Friday, and Saturday. Its most talked about improvement: the 39% gain at 10 PM Mondays with The Blacklist originals – Blacklist being the season’s No. 1 new series and No. 2 drama, and NBC’s Monday being the top-rated regular schedule on any broadcast network in the demo, with an average 4.3 rating for regular programming. (more…)