HBO’s ‘True Blood’ Bites Off Bigger Crowd In Final Season Opener

The season premiere of the final season of  HBO‘s True Blood tallied a gross audience of 5.8 million viewers Sunday night, across its four plays — up from last season’s debut night haul of 5.6 million viewers.  At 9 PM, viewership averaged 4 million viewers — down about 500,000 compared to its sixth-season premiere —  with another 1 million, 498,000 and 262,000 added at 10 PM, 11:30 PM and 1:00 AM, respectively.  Last season, the vampire drama logged  an average gross audience of 10.7 million viewers. (more…)

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