Vishnu Athreya Named VP Programming Scheduling At Cartoon Network, Boomerang

Vishnu Athreya has been named VP Program scheduling for Cartoon Network and Boomerang.  Athreya will oversee day-to-day scheduling and strategic positioning of programming for Cartoon Network, Boomerang and branded non-linear program platforms. He will serve as departmental lead for long-range calendar planning, and with developing creative strategies for on-air stunts and special events surrounding the networks’ growing library of original, acquired and classic animated programming. Athreya will be based in Atlanta, reporting directly to Rob Sorcher, chief content officer for Cartoon Network, who is based at Cartoon Network Studios in Burbank, CA. (more…)

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