World Cup: France v Switzerland Is Lowest Rated Match In UK; Hits Record High Across The Channel

Spoiler Alert if you haven’t seen matches…

With England’s national team officially knocked out of the World Cup as Costa Rica bested Italy on Friday, fans in the UK had little taste for following the next match of the day. France’s 5-2 victory over Switzerland at 8 PM on ITV was the lowest rated primetime match of the tournament so far. It drew 4.41M viewers for a 23.6% share. Across the Manche, however, France’s leading broadcaster TF1 saw its highest ratings since 2007 as roughly 16.7M viewers rallied round Les Bleus. That was good for a 62% share and was the biggest World Cup score since the 2006 finale against Italy — and the head butt heard round the world — which drew 22M viewers. Yesterday’s performance and the nation’s embrace of the team makes a big change from four years ago when the players wouldn’t even get off their bus in South Africa. We’ll report ESPN numbers later. Matches set for today are Argentina v Iran, Germany v Ghana, and Nigera v Bosnia-Herzegovina.

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