Ahead of Pretty Little Liars‘ fifth-season premiere tonight, ABC Family‘s flagship drama has received the network’s first ever multi-season pickup. The soapy mystery has been renewed for a sixth season, to air in mid-2015, and for a seventh season, to air in mid-2016.
Pretty Little Liars, from Warner Horizon and Alloy Entertainment, is ABC Family’s No. 1 series ever in total viewers (3.8 million) and all target demos: adults 18-34 (1.5 million/2.2 rating), women 18-34 (1.3 million/3.7 rating), adults 18-49 (2.0 million/1.6 rating), women 18-49 (1.7 million/2.7 rating), people 12-34 (2.6 million/2.8 rating) and females 12-34 (2.3 million/4.9 rating). PLL is the top cable series in females 12-34. It also holds the record as the most-tweeted scripted series telecast of all time, it has generated the highest average number of tweets per episode (675,000) of any TV series during the 2013-2014 broadcast season, and has the most Instagram followers of all scripted TV series. “Pretty Little Liars has taken its place in the zeitgeist and reigns supreme in pop culture,” said ABC Family president Tom Ascheim. (more…)