DeadlineNow: Film Producers Urged To Court Hispanic Moviegoers (Video)

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How To Attract The Latino Demo

The head of the National Association of Theatre Owners told film producers over the weekend that they should make more movies targeting the Hispanic demographic, which already is one of the most lucrative and loyal groups in the business. Deadline's Jen Yamato and Dominic Patten discuss.

Related: Produced By: Hispanics “Most Important” Ticket Buyers

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